Smart marketers use more promotional products

Promotional products have replaced the traditional marketing mediums. They have emerged as a potent and effective marketing method which has revolutionised the marketing industry. People no longer put up billboards, radio ads etc. for brand building. Social media and email marketing are the new players in the marketing. Smart marketers are now using these mediums to offer promotional products to potential customers that can help them to generate more leads, more sales and hence more revenues. Promotional products can be quite an effective tactic in any smart marketing strategy. There are several reasons why smart marketers consider promotional products for their marketing strategy. If you are budding smart marketer, then you need to be aware of how to select a good promotional product.

But first, you need to know why smart marketers use promotional products? A promotional product is essentially an advertising speciality product or an item which bears the business’s logo, or name. You can look around your home or desk, and you can certainly find them everywhere. You can see branded magnets, pens, notepads, bag clips, chain keys etc. Promotional products assist the advertisers in maintaining a great awareness among the customers as well as the prospects. As per the Advertising Speciality Institute, the branded promotional products are currently over $19 billion industry, and they are being used by almost every business all over the world. Branded promotional products can be quite effective in events and trade shows, in direct email campaigns as well as in sales presentations. But there are thousands of options for any marketer to choose from, so it is imperative to have confusion regarding which one to choose. Smart marketers can easily make the distinction of what product they should choose to entice the audience and attract them towards the business.

Let’s discuss the best tips that you can get from smart marketers when it comes to choosing the right promotional product and what they actually do in most of the case.

1. First you need to match the product to the value of the given prospect. The actual size of the opportunity of the sales need to drive the promotion product’s budget. Inexpensive promotion products such as magnets and pens may be the right choice in case you are encountering a large number of prospects in a frequent face-to-face situations of sales such as community gatherings, trade shows, or health fairs. But in case you are in business-to-business marketer and you have to target the C-suite executives, then pens and magnets are not the right fit. Smart marketers tend to look beyond the obvious. They know that spending more on a high quality item can essentially be good marketing investment in case you are particularly ordering a smaller quantity of extremely well-targeted as well as well-qualified list of executive prospects.

2. Smart marketers select the right product with real utility. Most of the products used for promotional are clever and cute but they generally end up in the trash. Smart marketers pick premium products like portfolios, clocks, mugs etc. and consider products that sit on the prospect’s desk when they are selling to executives.

3. Smart marketers choose the right promotional product which are more likely to be used at multiple occasions or repeatedly. They think of ideas like a branded printer which can be present in the office and used every day. Small plastic stands with backing of a rubber in order to hold smartphones are great promotional products too as all the people now have smartphones and they need something to hold it. Every day the people put their phones on the stand, they see the logo of the brand. This creates brand awareness and smart marketers are efficient in thinking unique.

4. Smart marketers don’t actually believe in wearables as much as they do with other products. Most of the markets generally choose premium custom wears like t-shirts and hats. However, smart marketers know the fact that this type of premium promotional product quickly vanish from any trade show booth and not many people use the promotional t-shirt at home or at work. Smart marketers think smarter and they only use branded clothing for the office staff rather than for the prospects.

5. Smart marketers are fond of direct marketing campaigns and they tend to offer promotional products in such campaigns. Simply adding a promotion product can essentially assist in sweeten the offer in any direct marketing campaign and entice the prospects to act in order to receive their free promotional product.

6. Smart marketers tie their promotional products with a marketing theme. For instance, they try to rhyme the business name with a well-known word related to their business domain which leads to successful lead generation approach of marketing. This linkage of business name with the theme of the item are embedded in the direct marketing campaign using promotional products. Prospects love such association and they tend to remember the name of the business whenever they see the promotional product or hear the well-known word.

7. Smart marketers are quite selective and cautious when it comes to selecting a vendor. There are over millions listing which appear on Google when you are searching for promotional products. You may wish to make order to any web order with mixed results. Shopping online is fine, but you need to look for a good and reliable local supplier who can essentially become a real marketing partner. The vendor needs to be someone who can meet with you in order to share different ideas and also handle all the different details of your order especially when it comes to high-end promotional products for business-to-business marketing.

Smart marketing is also used with ad specialities. Smart marketers tend to have a smart marketing strategy in place in order to provide their clients or potential customers with promotional products especially quality ones that provide value as well as utility. Premium options can essentially change on a constant basis. Smart marketers always check for what’s new in the market. They also take help of advertising speciality vendor, and they guide the marketing agency to come up with unique and effective marketing strategy.