Receiving Always Starts with Giving
The same principle applies in both
private and business life – give, and you will receive. Give your time,
attention, and care. Show by example with dignity and understanding, and you
will be rewarded! The same principle applies in the gift world. If you want
your company's clients and potential customers to remember you, to contact you
with their inquiries, to visit your office or store, to order and buy from you,
then you need to think about how you can influence this process
psychologically.
As John Cacioppo, a distinguished
professor of cognitive and social neuroscience at the University of Chicago,
has proven in his research – the greater the mutual altruism in social
relations, the greater the progress toward health, wealth, and happiness. In
other words – I will behave to you as you behave toward me. We do not think about it consciously, but
when we give something or present a gift to someone, we always positively touch
that person’s subconscious. In return, you will receive a smile, perhaps a
verbal show of gratitude, and joy, and you will positively stamp the emotional
memory of the recipient.
It is well-known in marketing and sales
that customers must be provided with valuable content, good service, and
quality products. In return you will get success and growth of your business.
The same rules apply in the world of
gifts – give gifts and you will receive. Your clients and potential customers
give you their time, attention, and interest in cooperation with you, and with
that they support your success.
Logotrade also wants to give. We give you
very practical advice on how to order business gifts professionally,
thoughtfully and in such a way that you will not be disappointed with the
quality, prices, ideas, implementation, or anything else associated with
presenting gifts. That is why we share with you, every month throughout 2021, great
practical advice and 10 very specific steps on how to make business gifts and
promotional giveaways that best support touching the subconscious feelings of
your company's current and future customers *.
We wish you a successful 2021. Let’s be
healthy and kind to each other!
*Blog post is based
on the book “10 sammu ideaalse kingituseni” by M-L. Kallismaa, R.Vaher, 2017